REFLEXIONES SOBRE LA CONFIGURACIÓN ESTRATÉGICA EN LOS SISTEMAS DE AUTOBUSES DE TRÁNSITO RÁPIDO EN CURITIBA, BOGOTÁ Y LA CIUDAD DE MÉXICO

Abstract

This research article analyzes from diverse viewpoints, three Latin American cities’ context related to the implementation of the Bus Rapid Transit (BRT) Model, trying to make a contrast between two former experiences (Bogotá and Curitiba) and Mexico City´s. It aims to focus through an organizational approach: 1) the major difficulties these cities have to deal with, related to convergence between infrastructure, existing organizations, forms of private and public management, and citizen support to new organizing proposals; 2) the emergence of technological innovations favoring latest organizational possibilities of collaboration- competence among organizations, and 3) the emerging organization forms which give viability for managing new organizations devoted to massive public passengers transportation in Latin America. According to this framework, the main purpose of this document is to contribute in giving alternative understandings on the major elements involved in creating strategies for the management of new BRT organizations. Thus, resorting to emblematic reference cases as the Rede Integrada de Transporte (RIT) in Curitiba, Brazil, and The Transmilenio in Bogotá, Colombia, it will be feasible to provide a few guidelines of analysis and understanding, which could contribute to better comprehend the general context in which the binomial strategy-innovation is developed, in spaces fluctuating from collaboration to competence among public and private actors in the Metrobús at Mexico City.